United States Regional Privacy Policy

This policy was published on February 15, 2025.

This United States Regional Privacy Policy (“US Notice”) supplements our Privacy Policy (together, the “4 Beginnings Privacy Policies”). This US Notice is for individuals residing in certain US states and is designed to help you better understand how we collect, use, and disclose your personal information and, depending on where you reside, how to exercise your rights under state privacy laws in the US. This US Notice applies to the residents of California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia and provides additional information in accordance with privacy laws in those states (collectively, the “State Privacy Laws”). For California and Colorado residents, please see the following additional disclosures:

California Consumer Privacy Notice
Colorado Privacy Notice

Please note that the rights listed below may be limited to residents of the states listed above, and may not be available to all users. In addition, we may not be able to process your request to exercise your rights if you do not provide us with sufficient details or allow us to confirm your identity. In some cases, we may provide a different privacy policy to certain categories of residents of these states, such as job applicants, in which case that privacy policy will apply instead of this US Notice.

We use your information to provide, improve, and customize your 4 Beginnings experience.

The 4 Beginnings Privacy Policy describes the information we collect and purposes for which we process and use your information. Specifically, we use your personal information for our business and commercial purposes including: providing the Services, processing orders and transactions, internal business analytics, tailoring and personalizing the Services to you (based on things like your past interactions on our Site, regional preferences, past orders, and other information we receive or collect about you as explained in the 4 Beginnings Privacy Policies); advertising and marketing purposes; undertaking activities to verify or maintain the quality, integrity, and safety of our Services and to improve, upgrade, or enhance them; maintaining or servicing accounts, providing customer service, verifying customer information, processing payments, and providing analytics services.

Your privacy rights.

The State Privacy Laws may provide residents with some or all of the rights listed below. However, these rights are not absolute and may be subject to certain exceptions. Therefore, we may decline your request in certain cases as permitted by law.

    • Right to Know. You can request the following information about how we have collected and used your personal information during the last 12 months: The categories of personal information that we have collected; the categories of sources from which we collected personal information; our business or commercial purpose for collecting and/or selling personal information; the categories of third parties with which we share personal information; the categories of personal information that we “sold” (as defined in the State Privacy Laws, as applicable) or disclosed for a business purpose; and the categories of third parties to whom the personal information was “sold” or disclosed for a business purpose. If you are located in Oregon, you also can request a list of third parties to which we have disclosed data.
    • Access. You can request a copy of the personal information that we have collected about you.
    • Correction. You can ask us to correct any inaccurate personal information that we have collected about you.
    • Deletion. You can ask us to delete the personal information that we have collected about you.

Opt-out Rights.

    • Opt out of certain processing for targeted advertising purposes. You can opt out of certain processing of personal information for targeted or interest-based advertising purposes, including sharing personal information with our marketing partners for cross-contextual or interest based behavioral advertising.
    • Opt out of other “sales” of personal data. You have the right to opt out of the Sale of your personal information. “Sale” is defined broadly under certain State Privacy Laws to include the transfer of personal information to third parties in exchange for anything of value.

Certain states offer the right to opt-out of automated processing or profiling of personal data used to make significant decisions affecting you (such as legal, employment or credit decisions). To the extent we engage in automated processing or profiling to prevent, detect, protect against or respond to fraudulent or illegal activity, we are not required to offer the right to opt out. We otherwise do not engage in profiling or automated decision-making as defined under the State Privacy Laws.

Exercising Your Rights

Exercising your right to access, correct or delete your Personal Information. If you would like to correct, access, or delete your personal information, you can do so through your 4 Beginnings account settings. Alternatively, you can exercise any of the rights above by contacting us through our contact form available in our Help Center. Once you contact us to exercise any of your rights, we will confirm receipt of your request. Limiting use of, or deleting, your personal information may impact features and uses that rely on that information.

Exercising your right to opt-out of the “sale” or “sharing” of your Personal Information or processing of your Personal Information for targeted advertising. While we do not sell personal information for money, like many companies, we use certain services that help deliver interest-based ads to you. The State Privacy Laws may classify our use of some of these services as “selling” or “sharing” your personal information with the providers of these services. You can opt out of the sale or sharing of personal information for interest-based ads, and related tracking, by clicking the “Privacy Settings” link (or for California residents, the “Do Not Sell or Share My Personal Info” link) through your account privacy settings. Under certain of the State Privacy Laws, you can also opt out by broadcasting the Global Privacy Control signal from a supported browser. Requests sent using the Global Privacy Control will apply to the browser from which they are submitted and will be applied at the account level. For more information about the Global Privacy Control, please visit https://globalprivacycontrol.org. We do not have actual knowledge that we “sell” or “share” the personal information of consumers under 16 years of age for the purposes of interest based or cross contextual advertising. Please note that you may still see generalized 4 Beginnings ads after opting out of targeted advertising.

Do Not Track Signals

Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. There is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, absent an applicable legal requirement, we generally do not monitor or take action with respect to “Do Not Track” signals. For more information on “Do Not Track,” visit http://www.allaboutdnt.com.

Verification, authorized agents. We may need to verify your identity in order to process your right to know, access, appeal, correction, or deletion requests, and we reserve the right to confirm your identity and residency, and in our discretion, deny your request if we are unable to verify your identity or residency. As a part of this process, we may require a copy of your valid, government-issued identification. You may designate an authorized agent to make a request on your behalf. In order to designate an authorized agent to make a request on your behalf, in which case we will require valid government-issued identification for both you and the authorized agent, we may verify the authenticity of the request directly with you.

Appeals, non-discrimination, and accessibility. In certain states, you may have the right to appeal our decision regarding a request related to these rights. If you wish to appeal a decision, please contact us. We will not discriminate against you for exercising any of your rights. This means, for example, we won’t deny you goods or services, provide you with a different level or quality of services, or charge you different prices or rates for services.

If you need further assistance, or if you have a visual impairment or otherwise need an accommodation and would like to access this policy in an alternative format, please contact us.

California Consumer Privacy Notice

This California Consumer Privacy Notice (“California Notice”) supplements 4 Beginnings’  US Notice and applies to personal information 4 Beginnings collects online about California consumers. This California Consumer Privacy Notice uses certain terms that have the meaning given to them in the California Consumer Privacy Act of 2018 (as amended by the California Privacy Rights Act of 2020) and its implementing regulations (collectively, the “CCPA”).

1. Notice of Collection and Use of Personal Information. We may collect and may have collected during the 12-month period prior to the Last Updated date of this California Notice the following categories of personal information about you:

    • Identifiers: information that identifies you, including your legal name, email address, unique personal identifiers (such as a device identifier and/or IP address), or account name.
    • Other Records: such as phone number, billing address, or credit or debit card information, and any other personal information covered by Cal. Civ. Code §1798.80(e) (which may overlap with other categories listed here).
    • Demographic Information: such as your age or gender, or, where you have provided such information to 4 Beginnings voluntarily, demographic information about your race, ethnicity, sexual orientation, or gender identity, provided in connection with market research or marketing campaigns we conduct. This category includes information that may qualify as protected classifications under other California or federal laws.
    • Commercial Information: including purchases, products sold, and/or your interaction with the Services.
    • Internet or Other Network Activity: information including your interactions with our Services and what led you to our Services (including web/mobile traffic related information); device type and/or identifier, operating system and version, browser type and settings and cookie-related data (e.g., cookie ID).
    • Sensory Information: data categorized as visual data, such as pictures or videos posted on our Service.
    • Geolocation Data: your general location provided through location-enabled services such as WiFi and GPS or precise location information, with your consent, when enabled from your mobile device settings.
    • Inferences: inferences based on personal information about you, including your interests, preferences, and favorites; inferred information about your demographic category used to create marketing segments or profiles.

2. The Sources and Purposes for Our Collection. We collect the categories of personal information described in this California Notice from the sources described in Section 1 of the 4 Beginnings Privacy Policy (What Information We Collect and Receive), which includes collecting information directly from you, your devices, and our partners. The sources of this data include you, 4 Beginnings Members, advertising networks, service providers (including internet service providers), social networks, government entities or other public sources, marketing and business partners, and our vendors and suppliers.

We use these categories of personal information for our business and commercial purposes as described throughout the 4 Beginnings Privacy Policies and the “Provide, improve and customize your 4 Beginnings experience” section of our US Notice.

3. Sale or Sharing of Personal Information. We do not sell your personal information in exchange for monetary compensation. We may share your personal information by allowing certain third parties (such as online advertising services) to collect personal information through automated technologies on our Site for targeted (cross-context behavioral) advertising purposes. This kind of sharing may be considered a “sale” under California law, and you have a right to opt out of it.

We may sell or share for cross-contextual or interest based advertising purposes (and may have sold or shared during the 12-month period prior to the Last Updated date of this California Notice) the following categories of personal information about you to online advertising services or networks:

    • Identifiers
    • Commercial Information
    • Internet or Network Activity
    • Inferences

You can opt out of allowing us to share your data for purposes of cross-context behavioral advertising by clicking the “Do Not Sell or Share My Personal Info” link at the footer of our homepage or through your account privacy settings. For California residents, you can also opt out by broadcasting the Global Privacy Control signal from a supported browser. Requests sent using the Global Privacy Control will apply to the browser from which they are submitted and will be applied at the account level. For more information about the Global Privacy Control, please visit https://globalprivacycontrol.org. We do not knowingly sell or share the personal information of minors younger than 16.

4. Disclosure of Personal Information for a Business Purpose. We share personal information with service providers, contractors, and other third parties. Below are the categories of personal information that have been disclosed during the last 12 months for a business purpose and the categories of recipients with whom we may have shared your information. Please note that not every one of the following categories may apply to your information.

Categories of Personal Information

    • Identifiers
    • Other records
    • Commercial information
    • Internet or other electronic network activity information
    • Geolocation information
    • Sensory information
    • Inferences derived from personal information

Categories of Third Parties

    • Our corporate affiliates
    • Our Buyers (for example, when you post publicly in our forums or leave reviews)
    • Our vendors or other service providers
    • Our marketing and business partners
    • Online advertising services
    • Analytics providers
    • Social networks
    • Internet service providers

In addition to the categories of third parties identified above, during the past 12 months, we may have disclosed personal information about you to government entities for the purposes listed in our Privacy Policy, and third parties in connection with corporate transactions, such as mergers, acquisitions or divestitures.

5. California Consumer Privacy Rights. Please see the “Exercising Your Rights” section of our United States Regional Privacy Policy and Section 7 (Your Rights and Choices) of the 4 Beginnings Privacy Policy for information about your privacy rights and how to exercise them.

6. Shine the Light. California residents are entitled to ask for a notice describing what categories of personal information we share with third parties for their own direct marketing purposes. 4 Beginnings does not share any personal information to third parties for their own direct marketing purposes, unless you otherwise consent to it and/or direct it. Sellers on 4 Beginnings must obtain your separate consent for their own marketing purposes. Contact us if you have questions about these practices, or would like to make a request. In your request, please include the statement “Shine the Light Request,” and provide your first and last name and mailing address and certify that you are a California resident. We reserve the right to require additional information to confirm your identity and California residency. Please note that we will not accept requests via telephone, mail, or facsimile, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information.

Colorado Privacy Notice

This Colorado Privacy Notice (“Colorado Notice”) supplements 4 Beginnings’ US Notice and applies to personal information 4 Beginnings collects online about Colorado consumers. We adopt this Supplemental Notice to comply with the Colorado Privacy Act (the “CPA”). This Colorado Notice uses certain terms that have the meanings given to them in the CPA.

1. Collection and Use of Personal Information. Please see Sections 1 (What Information We Collect and Receive) and 2 (How We Use Your Information and Our Legal Bases) of the 4 Beginnings Privacy Policy, and the “Provide, improve and customize your 4 Beginnings experience” section of our US Notice, for information about the categories of personal information we collect and the purposes for which we use the information.

We do not knowingly process personal information from children under the age of 13. We do not knowingly process “sensitive data” as that term is defined under the CPA.

2. Sharing of Personal Information. We share your information with our service providers or other third parties where necessary to perform the Services, comply with our legal obligations, or for purposes set out in this Privacy Policy. Your personal information will be shared with our service providers or other third parties. Below are the categories of personal information and categories of service providers and third parties with whom we may share your information. Please note that not every one of the following categories may apply to your personal information.

Categories of Personal Information

    • Buyer Account Information
    • Payments Information
    • Transaction Information
    • Customer Support Information
    • Survey Responses
    • Browser / Device Information
    • Service Usage Information
    • Location Information

Categories of Third Parties With Whom We Share Personal Information

    • Our Buyers, such as when you post to your Public Profile or in our public forums
    • Professional services organizations, such as auditors and law firms
    • Our marketing and business partners
    • Online advertising services
    • Data analytics providers
    • Social networks
    • ISPs, operating systems and platforms
    • Government entities

3. Sales and Targeted Advertising. We do not sell your personal information in exchange for monetary compensation. We may share your personal information by allowing certain third parties (such as online advertising services) to collect personal information via automated technologies on our Site for targeted advertising purposes. You have the right to opt out of these types of disclosures of your information. We may “sell” (as defined by statute) or share for cross-context behavioral advertising purposes the following categories of personal information about you to online advertising services or networks:

    • Identifiers: information that identifies you, such as your email address or unique personal identifiers (such as a device identifier and/or IP address).
    • Commercial Information: information such as purchases or products sold.
    • Online and Network Activity: information such as interactions with our Services (including what led you to our Services such as traffic-related information); device type, operating system and version, browser type and settings, and cookie-related data (e.g., cookie ID).
    • Inferences: inferences based on personal information about you, including your interests, preferences, and favorites; inferred information about your demographic category used to create marketing segments or profiles.

4. Profiling. To the extent we engage in automated processing or profiling to prevent, detect, protect against or respond to fraudulent or unlawful activity, we are not required to offer the right to opt out. We otherwise do not engage in profiling that requires an opt-out as defined under the CPA.

5. Colorado Consumer Privacy Rights. Please see the “Exercising Your Rights” section of our United States Regional Privacy Policy and Section 7 (Your Rights and Choices) of the 4 Beginnings Privacy Policy for information about your privacy rights and how to exercise them.

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